Nike Joins Solana Ecosystem Through Sunrise Initiative in Major Web3 Expansion

• Nike’s NKE stock is now available on Solana through Sunrise, with Backpack Securities serving as the issuer.
• The tokenized equity gives Solana users access to Nike exposure through an onchain market designed for continuous trading.
• The launch adds another major global company to Solana’s expanding tokenized-equity sector, which has already attracted substantial activity across stocks and real-world assets.
  

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Nike has entered the Solana ecosystem through the Sunrise initiative, bringing tokenized exposure to the sportswear giant’s shares onto the blockchain. The launch, announced on September 8, adds one of the world’s most recognizable consumer brands to Solana’s rapidly expanding market for tokenized equities.

The NKE token is issued by Backpack Securities and is available through Sunrise and several applications across Solana. The development gives crypto-native investors another way to access traditional equity markets while keeping trading and settlement connected to blockchain infrastructure.

BREAKING: NIKE is live on Solana via @sunrise, issued by @Backpack Securities pic.twitter.com/yCmJlUOYcZ

— Solana (@solana) September 8, 2026

Nike Expands Its Presence On Solana

The Nike launch arrives as Solana continues building infrastructure for tokenized real-world assets. According to Solana’s latest ecosystem data, tokenized-equity supply on the network reached a weekly record of $465 million in August, while Raydium surpassed $4 billion in cumulative tokenized-stock volume.

Backpack Securities has played an increasingly important role in that expansion. Its Sunrise listings have included companies such as SpaceX, Micron, SanDisk, Robinhood and Intel, helping bring traditional securities into Solana-based markets. Some of these products also support trading outside conventional market hours.

The Nike listing therefore fits into a broader shift toward bringing financial assets onchain rather than treating blockchain solely as infrastructure for cryptocurrencies.

Tokenized Equities Strengthen Solana’s Web3 Push

The launch also demonstrates how Solana is positioning itself as a venue for financial products that require fast settlement and continuous market access. Backpack Securities’ tokenized equities connect blockchain-based trading with traditional securities infrastructure, while Sunrise distributes those assets across Solana applications.

Nike’s arrival could increase visibility for this model because NKE is a globally recognized equity rather than a crypto-native asset. The token was created on September 8, 2026, and market data already shows activity across Solana-based venues.

For Solana, the significance extends beyond a single stock. More recognizable equities can make onchain markets easier for traditional investors to understand while giving existing crypto users access to familiar financial assets.

Nike’s integration arrives alongside continued growth in Solana’s real-world asset sector, where tokenized stocks, ETFs and other financial products are becoming a larger part of network activity. With major brands and financial instruments increasingly appearing onchain, Solana is strengthening its position as infrastructure for a broader digital capital market.