Binance bets on becoming a crypto 'super app' as stablecoins reshape growth

Binance believes its next phase of growth will come from payments and financial services rather than cryptocurrency trading alone, as stablecoins reshape how people use digital assets, according to Shunyet Jan, the exchange’s head of spot trading and derivatives business.

In an interview with CoinDesk on Binance’s ninth anniversary, Jan outlined the strategy as Binance and shared a glimpse of the platform’s future priorities.

"We're trying to not just be a crypto exchange, but be a super app that involves payment," Jan said. "If you think of us as a payment provider, then that number becomes much bigger."

Jan said Binance’s new strategy reflects how people are increasingly using cryptocurrencies beyond trading. While trading remains at the core of Binance’s business, he said stablecoins are increasingly being used for payments and transfers, creating a larger market than trading alone.

"I don't think it's really leveled off," Jan said. "What's happened is that a lot of it is driven by stablecoin usage."

Binance is not the first to bring up the idea of a super app. Coinbase CEO Brian Armstrong said his platform envisioned eventually becoming a “super app” in 2023, like Chinese tech giant Tencent’s WeChat, currently the largest in such app the world with 1.4 billion users. In 2025, Armstrong reiterated Coinbase’s long-term goal to be a financial super app, offering crypto alongside many other financial services.

Jan's comments come as banks and payment firms increasingly embrace stablecoins as settlement infrastructure rather than simply a crypto trading tool and financial institutions expand their digital asset strategies.

Binance, Jan said, has spent the past year expanding beyond the trading services it currently offers, adding products such as tokenized stocks, exchange-traded funds, and other financial services. Jan said those products are part of a broader effort to build a single platform where users can trade, make payments and access financial products without leaving the Binance ecosystem.

"I think a lot of the Binance employees and myself included keep most of our assets on the exchange because we could do whatever we need," he added. "I could make payments, I could use my debit card to spend whatever I need wherever I want."