Shiba Inu in Spotlight as Major Japanese Exchange Launches Dedicated Content

Major Japanese crypto exchange Rakuten Wallet continues to demonstrate support for the dog-themed cryptocurrency Shiba Inu. Rakuten Wallet announced the addition of Shiba Inu to its lineup in April, attracting attention in the crypto community.

In a recent show of support with the Shiba Inu community, Rakuten Wallet announced it was launching dedicated content for $SHIB.

In a tweet, it said that to celebrate the start of $SHIB coin handling, Rakuten Wallet was preparing a special video, "Understanding $SHIB." This will be undertaken by Rakuten Wallet Senior Analyst Matsuda.

In preparation for filming, Rakuten Wallet stated that its analyst Matsuda is "currently working hard to get friendly with Shiba-san first." Matsuda shows love to a Shiba Inu dog, which was captured in an image attached to the tweet.

$SHIB support continues

As reported, Rakuten Wallet called for photos of dogs on its official X account, with selected entrants set to receive $SHIB or $DOGE as gifts.

The "Photo Contest 2026" campaign will distribute Shiba Inu ($SHIB) and Dogecoin ($DOGE) tokens among 44 million users for posting dog photos on X. Eleven winners will be selected, each of whom will receive 11,111,111 $SHIB, worth about 10,000 yen.

Rakuten Wallet is currently hosting a $SHIB campaign. Users who trade over 30,000 yen worth of spot crypto assets could receive 500,000 $SHIB as a gift (about 500 yen equivalent) or trade over 100,000 yen worth of spot crypto assets to receive an additional 1,000,000 $SHIB as a gift (about 1,000 yen equivalent).

Rakuten Wallet is part of Rakuten Group, one of Japan's best-known consumer internet and payments companies. That gives listed tokens including Shiba Inu access to a broader retail reach than many crypto-only platforms can offer.

The listing allows users to utilize Shiba Inu across more than 5 million merchant locations in Japan. Rakuten Pay also hosts 44 million active users.