June’s tough turn: ETFs flip from tailwind to headwind
By early July, the mood around Bitcoin had shifted from patient optimism to damage control. June 2026 ended up being its roughest month since June 2022, with the price down 20.48% and the usual “summer lull” excuse no longer doing much work. The defining data point was the institutional plumbing: $4.5 billion in net outflows from US spot Bitcoin ETFs.
That drain mattered because these funds had been the market’s cleanest bridge between crypto and traditional brokerage accounts since they launched in January 2024. Bitcoin’s slide didn’t stop at month-end, either. On July 1, it touched a 21-month low of $58,190, after starting 2026 above $93,000, leaving it down more than 33% for the year.
Wall Street cools on expectations
With flows going the wrong way, Citigroup moved quickly to reset forecasts. In a July 1 research note, the bank cut its 12-month Bitcoin target to $82,000 from $112,000, after already lowering it from $143,000 on March 17, 2026. “ETF flows, an important driver of prices, have turned negative recently,” Citi wrote.
Citi also cut its 12-month Ether target to $2,240 from $3,175, and it now expects net Bitcoin ETF inflows over the next 12 months to be flat, down from a prior $10 billion call. Its bear case, built on a recession plus continued ETF outflows, pegs Bitcoin at $53,000 over the next year.
Strategy sells a little, and says it could sell more
Then came a smaller headline that still landed with a thud: Strategy (formerly MicroStrategy) sold 32 bitcoin for about $2.5 million between May 26 and May 31, at an average price of $77,135. It was the company’s first bitcoin sale since December 2022, and the proceeds funded distributions on its STRC perpetual preferred shares.
As of May 31, Strategy held 843,706 $BTC, more than 4% of Bitcoin’s 21 million-coin supply, with a cost basis of $75,699 per coin. Its board also approved a framework that could allow up to $1.25 billion in bitcoin sales for reserves, dividends, interest payments, or buybacks. Citi argued the new plan “strengthens liquidity and should provide more time for the company to stabilize.”
Leverage unwinds, whales buy, and the Fed looms
Under the surface, the downturn forced speculation out of the system. Leveraged Bitcoin futures open interest fell from about $31.3 billion around May 30 to roughly $21.6 billion by early June, a classic leverage flush. Over a two-week stretch, major holders added more than 270,000 $BTC, a sign that longer-term buyers showed up as the market weakened.
Whether that marks a durable low or just a pause now rhymes with macro. Federal Reserve Chair Kevin Warsh held rates steady on June 17 and took expected cuts off the table, a hawkish shift traders tied to crypto’s selloff. Markets were pricing roughly a 70% chance the Fed holds again at its July 28-29 meeting, a date that could decide whether this bounce has legs.
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