Why has Bitcoin’s social engagement hit lowest in last 365 days – Details

After struggling below the $70,000 mark for 2 straight months, in April, Bitcoin was back above $70,000. At the time of publishing, $BTC was changing hands at $75,130.61 after a modest drop of 0.13% in the past 24 hours.

However, despite the price recovery, LunarCrush reported,

Engagement on Bitcoin-related social posts have hit the lowest point in the last 365 days.

As per the aforementioned chart, the engagement was at 52.62 billion at press time, a drop of over 20%, which is approximately 19.06 million in the past year.

Weekly digital asset fund flows tell a different story

This was in a very sharp contrast to CoinShares’s weekly report on ‘Digital Asset Fund Flows.’

The report highlighted that Bitcoin’s price breaking above $76,000 was one of the major reasons why the crypto investment products recorded inflows of $1.4 billion in the past week.

In fact, the recorded inflow was the strongest weekly inflow since January, marking the third consecutive week of inflows.

According to the report, Bitcoin [$BTC] saw inflows worth $1,116 million, totaling its year-to-date flows to $3.1 billion. At the same time, Ethereum saw $328 million in inflows. Whereas, XRP and Solana recorded outflows worth $2.3 million and $56 million, respectively.

What’s behind this dichotomic view on Bitcoin?

So, the only reason that explains the reason behind the decline in engagement is the price being unable to reclaim the all-time high of $126,000 it had reached in October 2025.

Moreover, 2025 was also a year with major events that might have impacted investors’ confidence in Bitcoin.

Though U.S. President Donald Trump entered as the pro-crypto president, his tariff policies, multiple liquidations, the recent U.S.-Iran war, and many more events might have strained people’s confidence.

In fact, the biggest indicator was the Crypto Fear and Greed Index, which since October 2025 was below the neutral level with a few exceptional days like the end of October 2025 and mid-January 2026. The oscillating behavior between “Fear” and “Extreme Fear” zones for most months explains the drop.

All in all, these developments suggest that though Q2 2026 is showing signs of recovery, the past year had enough events for the social engagement to hit its lowest point.

Further data to confirm the drop in social engagement

The Google Explore data for the term ‘Bitcoin’ in the past year across the globe also shows a drop in search results.

This further confirms that these short-term upticks have not yet fully shifted investors sentiment from negative to positive.

Adding weight to this analysis, the Weighted Sentiment data and Active Addresses of Bitcoin recorded by Santiment in the past year further confirm the same. The chart shows that the Weighted Sentiment has stabilized now, but Active Addresses are on a decline, showing weak demand.

Yet, despite all this pessimism, AMBCrypto recently reported that Bitcoin could end Q2 in the $85K–$90K range. In fact, if that actually happens, then the $65K–$70K zone would likely become the local bottom for this cycle.

Final Summary

• Bitcoin engagements on social media platforms have declined by over 20% in the past year.
• The Crypto Fear and Greed Index, along with other factors from economic to geopolitical, faded investors confidence in the past 365 days.