UK Firms Vinanz (LSE:BTC) and Smarter Web Add Bitcoin to Treasury Amid Global Corporate Trend

As Bitcoin increasingly enters the balance sheets of publicly listed firms, a new generation of tech-forward companies is adopting treasury strategies once reserved for crypto-native players.

UK-listed Vinanz and Smarter Web Company are the latest to join a growing club of businesses using Bitcoin as both a strategic reserve asset and a growth catalyst.

Vinanz: From Mining Operation to Bitcoin Holding Powerhouse

Originally founded as a Bitcoin mining outfit, Vinanz (LSE: BTC) built its operations across multiple locations in North America, embracing a decentralized approach in line with Bitcoin’s ethos.

But in 2025, the company made a bold pivot: acquiring over 58 BTC for its treasury – worth over $5 million at the time of purchase. Vinanz’s approach blends traditional mining with a modern asset strategy, holding BTC on its balance sheet alongside mining revenue.

This dual-track model mirrors the playbook of U.S. crypto firms like Riot and Marathon Digital but with a uniquely British twist.

With a recent listing on the London Stock Exchange main market under the ticker BTC and talks of a future Nasdaq listing, Vinanz is making no secret of its ambition to become a global Bitcoin holding company.

In fact, the company has proposed a rebrand to reflect this focus: Vinanz intends to change its name to The London Bitcoin Group — a strategic move designed to align its identity with its treasury-driven future.

The firm also emphasizes regulatory compliance and custody – opening an institutional-grade BTC wallet with Fidelity Digital Assets. This positions Vinanz among a rare class of UK listed companies that combine real Bitcoin ownership, mining infrastructure, and institutional safeguards under one roof.

Smarter Web Company: A Surprising Bitcoin Believer

While better known for web design and digital services, Smarter Web Company recently announced a similar pivot – adding Bitcoin to its treasury reserves and exploring crypto-based revenue strategies.

The move surprised many, but it follows a larger global trend: non-crypto companies reallocating part – or even most – of their fiat reserves into Bitcoin.

Smarter Web’s decision mirrors the strategic moves of Vinanz, but from a service-sector perspective. Without mining operations, the company instead positions Bitcoin as a long-term hedge against inflation and a statement of tech-forward values. It’s a signal that BTC is no longer just for crypto-native firms – it’s now on the radar of more traditional SMEs, too.

Following in the Footsteps of MicroStrategy and Beyond

Both Vinanz and Smarter Web Company are taking inspiration from the now-famous playbook of MicroStrategy (NASDAQ: MSTR), which turned itself into a de facto Bitcoin ETF by buying over 200,000 BTC since 2020. Others following this model include:

• Block, Inc. (formerly Square)
• Tesla, which still holds BTC on its books
• Hut 8, blending mining with reserve holding
• Semler Scientific, a recent Wall Street entrant into the BTC treasury space

Across sectors – from tech and fintech to healthcare and design—public companies are recognizing Bitcoin not just as a speculative asset but as a core part of corporate finance.

Conclusion: The Bitcoin Balance Sheet Era Is Here

Vinanz and Smarter Web Company may seem like unlikely allies in the crypto space, but their treasury strategies are part of a global trend. As inflation concerns persist and fiat currencies face pressure, Bitcoin is becoming a modern answer to corporate reserve management.

Whether you’re a miner, a digital agency, or a public enterprise – holding BTC is quickly becoming a strategic move, not just a speculative one.

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