Sui Group Plans Stablecoin-Driven SUI Buybacks With SuiUSDE Launch

• Nasdaq-listed Sui Group has revealed that its priority for 2026 is to accumulate SUI and build yield-generating platforms for shareholders.
• The company is set to launch a new stablecoin, SuiUSDE, with 90% of the fees channelled to token buybacks or DeFi projects.

Sui Group, a publicly-listed company with a focus on the Sui network, has announced a new strategy for 2026 that focuses on accelerating growth of the Sui network and making the native token deflationary.

The Nasdaq-listed firm is set to launch SuiUSDE next month, chief investment officer Steven Mackintosh told one news outlet. The yield-earning stablecoin will be at the heart of the company’s long-term strategy, with 90% of the fees it generates going to DeFi projects built on the Sui network or towards buying back SUI tokens.

The new stablecoin is a white-labled solution built on Ethena’s technology. As such, its core infrastructure is similar to Ethena’s native stablecoin, but it will not be deployed on Ethereum. It comes three months after the Sui Foundation launched USDsui, another native stablecoin, as we reported.

According to Mackintosh, the target audience is investors hungry for DeFi yield, who have catapulted Ethena’s USDe stablecoin into a market giant. Despite launching only a year ago, USDe is now worth $6.5 billion and has gained over $300 million since the turn of the year. Sui Group believes it can attract a sizable chunk of Ethereum’s DeFi market, and is already in talks with Pendle, a leading DeFi protocol first deployed on Ethereum but now available on over half a dozen chains.

He stated:

Wall Street understands stablecoins far better than altcoins. This is an opportunity to capture that premium inside a public equity.

Mackintosh revealed that SuiUSDE’s first markets will be DeepBook, Navi and BlueFin. Deepbook is a liquidity layer for Sui built by Mysten Labs, while BlueFin is a Sui-based derivatives exchange. Navi is a money market that enables lending and borrowing built natively for the Sui ecosystem.

With BlueFin, Sui Group is in a revenue-sharing agreement, getting a percentage of the fees generated by the perpetual futures exchange. He stated:

Perps are the killer use case in crypto. We’ve gone from a company that buys and stakes SUI to an operating business that owns a stablecoin and earns revenue from a perps DEX.

Sui Group Pledges to Grow the Sui Ecosystem

Sui Group was previously known as Mill City Ventures and traded publicly on Nasdaq as a specialty finance firm. Then in August last year, it pivoted to focus exclusively on the Sui network and changed its name. At launch, it owned over 76 million SUI tokens, most of which were acquired from the Sui Foundation.

It now holds over 108 million tokens, worth over $160 million and representing just over 3% of the circulating supply.

Due to its hyper focus on the Sui network, Mackintosh acknowledges that Sui Group’s performance is deeply linked to the token’s performance. He stated:

Our performance is always going to be correlated to the price of SUI. The goal is to be the most innovative DAT in the market by embedding ourselves directly into the Sui ecosystem.

Therefore, the company is sparing no effort in its quest to propel the network forward. Mackintosh says that SUI’s deflationary tokenomics and higher yield gives the company “a very compelling long-term setup.” He added that Sui has an advantage over Ethereum and Solana as its supply is capped at 10 billion tokens and its fee-burning mechanism makes it structurally deflationary.

Meanwhile, SUI trades at $1.43, dipping slightly in the past day for a $5.43 billion market cap.